Ms. Potter joined Exchange Analytics in 2020 as the Head of Marketing and Communications. She is responsible for digital marketing strategies, data automation, analytics, and strategic communication. Previously, she worked as the Communications and Public Outreach Specialist at the Government and External Affairs Office at Marine Corps Air Ground Combat Center. There she organized outreach opportunities and educated the community on land use and airspace changes.
Ms. Potter began her career in the Marine Corps, working in the aviation community as an Electronic Countermeasures Officer in the EA-6B Prowler at MCAS Cherry Point. She flew over 1,000 hours supporting ground combat forces in Operation Iraqi Freedom during two deployments to Iraq in 2006 and 2008.
Ms. Potter received her MBA from Syracuse University and her undergraduate degree from Virginia Tech.